Concept 2
Different Worlds
Boehringer see the connections between different worlds.
Where some think flying a drone and a dog vaccination exist in separate universes,
we see and create connections.
We piece things together – even when
others may struggle.
A little outside inspiration
A very recent piece – British Airways recently updated their safety video for something more entertaining.
(Some might say it’s not that dissimilar to Virgin Atlantic’s 10-year-old animation)
They’re demonstrating clear genre tropes – you get each one straight away thanks to the strength of the visual treatment, music & dialogue.
It also shows how the interruption and fourth-wall break grabs your attention – something desperately needed in airline safety demonstrations! As well as a bit of humour.
All things we can utilise in our hero films and social formats.
British Airways
Playstation
A humorous take on the joy and variety of gaming, this iconic Playstation ad shows how mixing genres and worlds makes for an unexpectedly entertaining bit of film – keeping you guessing about what’s next.
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