Concept 1
Smile
It’s a psychological fact that smiling is infectious.
And sharing a smile can have a positive
impact on others – even strangers.
It’s the epitome of connection and optimism.
While different things make us happy –
as scientists, patients, community leaders, even dogs –
we can all find connection through smiling.
It can be our motivation. The reason we
do what we do.
And even the smallest micro-expression
of happiness is a significant moment,
when you know what it’s connected to.
A little outside inspiration
The repeated visual in this touching film hooks you in and keeps you in – you want to know what the next ‘look’ will be.
An emotive voiceover drives the whole thing and transforms the visuals you’re seeing into something more meaningful.
A film that straddles health & wellbeing, and technology, from one of the greatest marketers in the world – it feels a great reference for us to draw from, and target to aim for.
Tinder UK
We love the use of mixed media in this film as a way of disrupting cinematic storytelling. It still feels premium and stylish, but drives authenticity of the character and the scenes we are seeing.
The voiceover has a real natural feel too.
And it does a brilliant job of demonstrating connections between – and significance of – small moments.
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